2nd November
How to Add Your Business to Google Maps for Local SEO Success
If you run a web design company in Beverley or a local business in East Yorkshire, having a well-optimized Google Maps listing is essential for reaching local customers. Google My Business (GMB) is one of the best ways to get visibility and drive potential clients to your business. Here’s a simple, up-to-date guide on how to add your business to Google Maps in 2024.
1. Sign In to Google My Business
Access GMB: Head to the Google My Business website and select "Manage Now" to get started.
Sign In: Log in with a Google account. If you don’t have one, choose “Create account” to set up a new account, you can use any email address for this.
2. Add Your Business Details
Enter Business Name: Start typing your business name. If it appears in a dropdown, it’s likely already listed, and you’ll just need to claim it. If not, select “Add your business to Google.”
Select Business Category: Choose the category that best fits your services. For a Beverley web design company, you might select “Web Designer” or “Website Development.”
3. Add Location Details
Business Address: Accurately input your business’s physical address. If you’re an agency working remotely or don’t have a storefront, you can choose to hide your address and specify service areas instead.
Service Areas: For agencies like Superlinear offering web design in Beverley, define the specific areas you serve (e.g., Beverley, Hull, East Yorkshire).
Tip: Keep your NAP (Name, Address, Phone Number) consistent across the web to improve your SEO rankings.
4. Provide Contact Information
Phone Number: Add a phone number where potential clients can reach you.
Website URL: Include your website link to direct users for more information. For instance, if you run a web design agency in Beverley, this will drive traffic to your services page.
5. Verify Your Business
Verification is crucial to making your business visible on Google Maps. Google may offer different verification options based on your business and location:
Postcard by Mail: Google will mail a postcard with a verification code to your business address. This usually arrives within five days.
Phone or Email: Some businesses can verify by receiving a code through phone or email.
Instant Verification: If your business is already verified through Google Search Console, you may qualify for instant verification.
Note: Keep an eye on the mail for your verification postcard, as these are easy to overlook.
6. Optimize Your Business Profile for SEO
Once verified, focus on optimizing your listing to attract more clients for Beverley web design services:
Business Hours: Ensure your operating hours are accurate, including holiday hours.
Photos: Add high-quality photos of your office, team, and recent web design projects. Visuals build trust with potential clients.
Business Description: Use keywords like “Beverley Web Design Company” and “Web Design in Beverley” to describe your services.
Products and Services: List all the services you provide. This is especially helpful if your agency offers web development, SEO, or branding.
7. Manage and Respond to Reviews
Reviews are crucial for local SEO and client trust:
Monitor and Respond: Check for new reviews regularly and respond to each one, both positive and negative, professionally.
Encourage Feedback: Ask satisfied clients to leave a review, which helps boost your listing and makes your web design agency in Beverley stand out.
8. Use Google My Business Features
GMB offers several tools to help you engage with local clients:
Posts: Use posts to share updates, new services, or blog articles like “How to Add Your Business to Google Maps.”
Messaging: Enable messaging so clients can reach out directly through your listing.
Insights: Analyze visitor data to see how people find your listing. This data is invaluable for shaping your marketing strategy.
Conclusion
Setting up and optimizing your Google My Business profile is essential for any web design company in Beverley looking to attract local clients. Following this step-by-step guide ensures your listing is accurate and optimized for SEO, helping you appear in local searches and on Google Maps. For more insights on how to grow your online presence, reach out to us at Superlinear, your go-to Beverley web design agency!
