💅🏻 Website Design for Salons & Beauty Professionals
A fresh new look for a Hull-based home salon
Sam Hoult is a talented nail technician and beauty therapist who runs a home salon in Hull. With a growing client base and a professional new logo, she needed a modern, trustworthy online presence that made it easy for clients to browse her services, view her work, and book appointments.
built in 1 week
"I wanted a website that felt just as polished and professional as the services I offer, and Superlinear absolutely delivered. It’s stylish, easy to use, and makes booking a breeze for my clients. Having an online space that truly reflects my salon has made such a difference—I couldn’t be happier!"
Sam Hoult
Owner
✨ The Challenge
Sam had been running her business via word-of-mouth and social media, but found it increasingly difficult to manage bookings and showcase her treatments in a polished way. Her goal was to appear more professional, attract new clients locally, and give her existing customers a go-to hub for prices and services — without spending hours replying to DMs.
🛠 The Process
We kicked things off with a discovery session to understand Sam’s business goals, services, and target audience. From there, I designed and built a custom website in Framer — tailored to her brand colours and tone of voice. I created a dedicated price list page, embedded Instagram highlights to show off her latest work, and added clear calls-to-action that guide visitors toward booking.
To keep things affordable and efficient, I used a clean one-page layout with smooth anchor navigation, but structured it so it could be easily expanded later.
💅 The Result
Sam now has a stylish, responsive website that makes her look every bit as professional as the quality of her work. Clients can easily find her treatment list, contact her via WhatsApp, and view examples of her nail designs without having to scroll through months of Instagram posts.
Her website is helping build credibility, save time, and attract new clients searching for beauty treatments in Hull.
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